TikTok’s most famous creators have built massive followings. From Charli D’Amelio and Khaby Lame to Bella Poarch and Zach King, these TikTokers not only set trends but also earn substantial income through brand deals, sponsored content, and cross-platform ventures. Here, we explore the top Famous TikTokers, their follower counts, viral strategies, brand partnerships, and net worth.
The Top 50 Famous TikTokers
TikTok’s creator landscape is massive, but a core group of high-impact creators consistently dominate the platform. The Top 50 TikTokers today include dancers, comedians, lifestyle vloggers, beauty experts, food creators, and viral personalities who built their following directly on TikTok:
- @khaby.lame
- @charlidamelio
- @mrbeast
- @addisonre
- @bellapoarch
- @zachking
- @kimberly.loaiza
- @williesalim
- @domelipa
- @cznburak
- @realmadrid
- @vilmeijuga
- @kyliejenner
- @youneszarou
- @bayashi.tiktok
- @dixiedamelio
- @homm9k
- @spencerx
- @lorengray
- @omari.to
- @riaricis
- @kallmekris
- @justmaiko
- @brentrivera
- @carlosferiag
- @nianaguerrero
- @pongamoslo_a_prueba
- @itsjojosiwa
- @katteyes
- @ishowspeed
- @joealbanese
- @junya1gou
- @noelgoescrazy
- @qpark
- @kikakiim
- @babyariel
- @wigofellas
- @imkevinhart
- @lelepons
- @merrickhanna
- @rosalia
- @thatlittlepuff
- @mmmjoemele
- @topperguild
- @kirakosarin
- @daniel.labelle
- @nicollefigueroaa
- @lizzza
- @stokestwins
- @huddy
Top 10 Most Followed TikTokers (2024–2025)
Here are the ten most followed TikTok accounts in 2024:
- Khaby Lame (@khaby.lame) – 160.8M – Known for silent reaction videos that break down overcomplicated life hacks.
- Charli D’Amelio (@charlidamelio) – 156.1M – One of TikTok’s earliest breakout dance creators, still highly influential.
- Bella Poarch (@bellapoarch) – 93M -Viral lip-sync videos and creative editing; now branching into music.
- Zach King (@zachking) – 84.1M – Visual effects creator known for “magic” illusions with huge shareability.
- Kimberly Loaiza (@kimberly.loaiza) – 83.7M – Popular Latin music and lifestyle creator with high engagement.
- Willie Salim (@williesalim) – 81.3M – Known for comedic sketches and relatable short-form content.
- Dominik Lipa (@domelipa) – 76.2M – 76.2M – Music, dance, and lifestyle videos; one of TikTok’s rising Latin stars.
- CZN Burak (@cznburak) – 74.3M – Celebrity chef famous for oversized dishes and cooking tutorials.
- Vilmei (@vilmeijuga) – 65.6M – Dance and lip-sync videos with global appeal.
- Kylie Jenner (@kyliejenner) – 59.5M – Celebrity influencer; posts a mix of lifestyle, beauty, and promotional content.
Famous TikTokers by Categories
Famous food and cooking TikTokers
- @thepastaking – Classic Italian recipes and pasta tutorials.
- @newt – Fast, personality-driven recipes with a casual tone.
- @thekoreanvegan – Vegan cooking paired with thoughtful storytelling.
Beauty & Makeup Creators
- @mikaylanogueira – Honest makeup reviews and energetic tutorials.
- @abbyroberts – Creative looks and high-skill transformations.
Comedy Creators
- @spencerx – Beatboxing blended with fun, comedic timing.
- @brittlestar – Family-friendly sketches and relatable humor.
Dance Creators
- @justmaiko – Dance challenges and transition-heavy videos.
- @charlidamelio – Viral choreography and Gen-Z dance culture.
Lifestyle & Daily Vlog Creators
- @alixearle – GRWM-style content with candid storytelling.
- @mayathebee – Mini-vlogs focused on relatable daily moments.
Tech, DIY & Creative Effects
- @zachking – Visual FX illusions and high-virality content.
- @thecarpentersdaughter – DIY and hands-on woodworking projects.
Fitness & Wellness Creators
- @leanbeefpatty – Strength training with a humorous twist.
- @danclemt – Simple, easy-to-follow workout videos.
Why Do Those TikTokers Go Viral? How to Go Viral Like Famous TikTokers?
Going viral on TikTok isn’t lucky, at least not entirely. Most top creators share common patterns in how they film, edit, and interact with the platform. Their success is a mix of strategy, timing, and understanding of what TikTok’s recommendation system prefers. For more on TikTok’s recommendation system, check out the TikTok Creator Portal.
1. They Post Instantly Understandable Content
Viral TikToks rarely need context. The joke, transformation, dance, or tip makes sense in two seconds.
Famous creators keep the idea simple, visual, and immediately recognizable, which helps viewers stay through the first few seconds. This is a key signal for the algorithm.
How you can apply it:
Focus on one clear idea per video. If it takes too long to explain, it’s not a TikTok.
2. They Master the First 1–2 Seconds
Scrolling is fast, attention is short. Successful TikTokers hook viewers instantly with:
- a surprising visual
- a bold statement
- a quick payoff or twist
- something aesthetically satisfying
Your takeaway:
Film your hook first. Don’t “warm up” in the video, just start with the moment that would stop someone from scrolling.
3. They Ride Trends Early – But Add Their Own Twist
Charli D’Amelio, Addison Rae, and Khaby Lame, hum, their growth came from joining trends before they peaked, while adding their signature style. Trend timing matters.
To try:
Use trending sounds within 24–48 hours, but make the content still feel like “you.” Replicating trends without personality rarely goes viral.
4. They Understand the Algorithm’s Core Signals
Famous TikTokers don’t need to master every detail, but they understand key signals:
- completion rate
- rewatch rate
- share rate
- comments
- consistent posting
- content relevance (sounds, hashtags, topics)
- best time to post on TikTok
Creating videos that maximize these signals is what drives virality – not random chance.
Tip: For viewers or creators in regions with restricted access, LightningX VPN can help unlock content and ensure smooth, secure usage. It’s easier to study trends, monitor popular creators, and stay ahead in the TikTok game.
How Much Do Famous TikTokers Make? Earnings, Brand Deals, and Net Worth
TikTok fame doesn’t automatically translate into money, however, for top creators, it often does. Their earnings come from a mix of brand deals, creator programs, and off-platform projects, which is why income varies so widely. Here’s how the numbers break down and what you can learn from making money on TikTok.
What Brand Deals Are Famous TikTokers Doing？
Many well-known TikTokers create collaboration posts with major global brands across beauty, fashion, tech, food, and entertainment. These partnerships usually include product placements, short-form ads, long-term ambassador roles, and creator-led marketing campaigns.
Common brand categories include:
- Beauty / Skin-care: Rare Beauty, Fenty Beauty, e.l.f.
- Fashion: Aerie, Prada, Hollister, Gymshark
- Tech & Electronics: Samsung, Beats, Google Pixel
- Food & Drinks: Dunkin’, Chipotle, Starbucks
- Apps & Gaming: Epic Games, Duolingo, Spotify
A well-known example is:
Charli D’Amelio’s Dunkin’ partnership, which turned into one of TikTok’s most recognizable real-world brand deals, even led to the creation of signature drinks.
Famous TikTokers’ Net Worth and Salary
The earnings of famous TikTokers vary widely, but top creators typically pull income from multiple streams rather than TikTok alone. While TikTok’s Creator Fund (now Creativity Program Beta) offers some payouts, it’s sponsorships, brand partnerships, merch, live streams, music promotions, and off-platform ventures that make up the bulk of their income.
Here’s a general look at how earnings stack up:
- Sponsorships & Brand Deals: Major creators can charge anywhere from $20,000 to over $200,000 per sponsored post, depending on their niche, audience size, and engagement rate.
- Merch & Product Lines: Many creators launch clothing lines, beauty products, or co-branded drops, often generating six- to seven-figure annual revenue.
- YouTube + Instagram Cross-Platform Income: Monetizing long-form videos, affiliate links, and additional sponsorships can significantly raise their annual earnings – see more on how much YouTube pays.
- Music Promotions: TikTok remains a powerful music-promotion engine, and creators are often paid to feature new songs in viral dance or lifestyle content.
- TV, podcasts, and business ventures: Some creators branch out into book deals, reality shows, restaurant partnerships, or equity-based collaborations.
Approximate net worth estimates for top TikTokers (based on public reports):
- Charli D’Amelio – $20M+ net worth
- Khaby Lame – $15M+ net worth
- Addison Rae – $15M–20M net worth
- Bella Poarch – $5M–8M net worth
- Zach King – $3M–5M net worth
Note: These numbers are general estimates pulled from publicly available financial reporting and may vary based on new deals.
Who Is the Highest-Paid Male TikToker?
According to recent industry reports, Khaby Lame is widely recognized as the highest-paid male TikToker. With more than 160 million followers, he commands top-tier rates for brand deals and consistently partners with global companies across fashion, tech, and entertainment.
His major earnings sources include:
- Brand deals with companies like Hugo Boss, Fortnite/Epic Games, and Sony.
- Cross-platform content (YouTube + Instagram)
- Appearances, endorsements, and international campaigns
- Equity-based partnerships with fashion and tech brands
Khaby’s estimated annual income has reached $10M+ in strong years, placing him near the top of all TikTok earners, not just among male creators.
Wrap Up
These top TikTokers show how creativity, consistency, and smart brand partnerships turn viral content into real influence and income. Their strategies offer clear lessons for anyone looking to grow on TikTok.
