Streaming services have become the new cable. And just like cable, they’re getting more expensive. Apple TV+ started as the underdog, a sleek, ad-free home for prestige originals like “Ted Lasso” and “Severance”. But with recent price hikes, many users are asking the same question: how much is Apple TV+ now? Is it still worth your money?
What Is Apple TV+?
Apple TV+ is Apple’s own streaming service, which is also a place built entirely around original shows, movies, and documentaries you won’t find anywhere else. Think of it as Apple’s answer to Netflix or Disney+, but with a smaller, more curated library focused on quality over quantity.
It’s the home of hit series like Ted Lasso, The Morning Show, and Silo, along with exclusive films starring A-list actors and directed by top filmmakers. Everything streams ad-free, in 4K HDR, with Dolby Atmos sound when available.
Apple TV+ doesn’t have multiple tiers by default, but just one subscription that gives you full access to everything. You can watch on any Apple device, most smart TVs, or even through web browsers and streaming sticks like Roku or Amazon Fire TV.
And if you already use Apple’s ecosystem, it fits right in. You can download episodes for offline viewing, share your subscription with up to five family members, and sync across devices seamlessly.
In short, Apple TV+ isn’t trying to overwhelm you with endless content. It’s more about high-quality originals, sleek design, and a simple, no-fuss experience.
How Much Is Apple TV+?
As of August 21, 2025, Apple TV+ costs $12.99 per month in the United States. The price was recently increased from $9.99, and for existing subscribers, the new rate takes effect at their next renewal date.
Unlike many other streaming services, Apple keeps things simple. There’s just one plan (no multiple tiers), and every subscriber gets access to the full catalog of Apple Originals, 4K HDR streaming, and Family Sharing is included.
If you prefer to pay annually, Apple also offers a $119.99 per year plan, which saves you about $35 compared to paying monthly. That’s a good option if you know you’ll stick with it long-term.
It’s worth noting that prices can vary slightly by region due to currency differences and local taxes. For example, it’s around £10.99/month in the UK, €12.99/month in the EU, and NT$330/month in Taiwan.
Before you start paying, Apple gives you several ways to try Apple TV+ for free:
- 3 months free when you buy a new Apple device (iPhone, iPad, Mac, or Apple TV).
- A 7-day free trial for new users signing up directly.
- A 1-month free trial through Apple One, which bundles Apple TV+ with Music, Arcade, iCloud+, News+, and Fitness+.
All of these trials are only available once per Apple ID, and billing starts automatically after the trial ends unless you cancel in time.
If you’re already using other Apple services, you might actually save more by switching to Apple One: its Individual plan starts at $19.95/month and includes Apple TV+ along with several other subscriptions.
Is Apple TV+ Worth It?
If you’re the kind of viewer who prefers quality over quantity, Apple TV+ stands out. Its library is smaller than Netflix or Hulu, but nearly everything on it is an Apple Original, produced with big budgets, top-tier talent, and cinematic visuals.
You won’t find thousands of random shows here; instead, you’ll get a tightly curated lineup of hits like Ted Lasso, Severance, The Morning Show, Silo, and Foundation. Many of these series have won major awards, and they’re the kind of shows that look and feel like prestige television.
Another point in Apple TV+’s favor is price. At $12.99 per month (or $119.99 per year), it’s still one of the more affordable ad-free options in 2025, especially compared to platforms like Netflix or Disney+, which have raised prices several times.
That said, if you’re after sheer volume – tons of old movies, classic TV shows, or a wide range of genres – Apple TV+ might feel limited. It doesn’t have the same endless catalog as Amazon Prime Video or Max, and it focuses almost entirely on originals.
But for viewers who care about high production value, exclusive content, and a clean, ad-free experience, Apple TV+ easily earns its place in the lineup. Pair it with a free trial or an Apple One bundle, and it becomes one of the best-value streaming services you can try right now.
How to Subscribe to Apple TV Plus?
Apple keeps the process simple, whether you’re on an iPhone, iPad, Mac, smart TV, or web browser.
1. Through the Apple TV app
Open the Apple TV app on your device and look for the Apple TV+ section. Tap “Try Apple TV+ Free” if you’re eligible for a trial, or “Subscribe” to start a paid plan immediately. The subscription will link to your Apple ID and payment method.
2. Via the Apple website
Visit tv.apple.com and click “Start Watching”. You can sign in with your Apple ID, select your plan, and enter your payment details. Once confirmed, your subscription is active instantly, and you can start streaming on any compatible device.
3. Through Apple One bundles
If you’re interested in multiple Apple services, consider Apple One. Subscribing through Apple One gives you Apple TV+ alongside Apple Music, iCloud+, Apple Arcade, Apple News+, and Apple Fitness+. You can try Apple One for a one-month free trial if you’re a new subscriber, then the bundle renews automatically at the standard monthly price.
4. On compatible smart TVs or streaming devices
Many smart TVs, streaming sticks, and gaming consoles support the Apple TV app. After downloading the app, sign in with your Apple ID, and you’ll have full access to Apple TV+.
Watch Apple TV+ Anywhere with LightningX VPN
Apple TV+ works in many countries, but not all titles are available everywhere. You’d better use a VPN on Apple TV for a better experience. With LightningX VPN(above 2000 servers in 70+ countries), you can stream safely and securely from any location.
Whether you’re on public Wi-Fi or abroad, you never miss your favorite Apple Originals with LightningX VPN. Plus, with an extra layer of encryption, all your data stays protected. So, you can have peace of mind under LightningX VPN’s strong protocols like WireGuard and Shadowsocks.
Now you can enjoy LightningX VPN $7.99 per month, and stream with 3 devices simultaneously!
FAQs – How Much Is Apple TV+
Q1: Where can I get a one-year free trial?
You can no longer get a full one-year free trial of Apple TV+ unless you’re part of an older promotion. When Apple TV+ first launched in late 2019, new Apple device owners received a free 12-month trial, but that offer has since ended.
Q2: Does Apple TV+ offer any student discounts or bundle deals?
Apple TV+ by itself doesn’t have a student discount, but it’s included in the Apple Music Student Plan at no extra cost in many regions.
Q3: Do I need to own an Apple device to subscribe to Apple TV+?
No, you don’t need to own an Apple device. Apple TV+ works on many platforms, including smart TVs, streaming devices, and even web browsers.
