Whether you’re a celebrity or a regular person, Instagram is now the go-to platform for connecting with followers and sharing your life. So, what are the ten most popular accounts since Instagram’s creation in 2010 (2025.5.17)?
In this blog, we will reveal the answer to this question and introduce you to the most popular Instagram accounts in different fields. Finally, we will provide some applicable tips to boost your Instagram popularity, so let’s get started now.
The Top 10 Followed Instagram Accounts
Now let’s open up Instagram and check out these popular accounts in a flashback from number ten to number one.
No. 10. @Khloekardashian
Khloé Alexandra Kardashian is an American media personality and socialite who has 303 million followers on Instagram.
Her account is dominated by business promotions and family life. She is loved by viewers for her authenticity, humor, and outspoken personality displayed on the reality show Keeping Up with the Kardashians. Secondly, she also promotes her personal brand on Instagram, and fans of the brand follow. What’s more, her sharing of her daily life brings her closer to her fans and attracts more people to follow her.
No. 9. @beyonce
Beyoncé is an American singer, music icon, songwriter, actress, and businesswoman who has accumulated over 312 million Instagram followers.
The content of Beyonce’s account usually does not use text captions and focuses mainly on her fashion shoots, family life, and music promotions. The overall style is singular yet personal.
No. 8. @kimkardashian
Kim is the same as Khloé, an American media personality and socialite, moreover, she is a famous businesswoman. From now on, she has accumulated more than 357 million Instagram followers.
Whenever Kim Kardashian’s name comes up, everyone thinks of her as a Drama Queen. But in this writer’s opinion, Kim Kardashian is a woman who is very good at utilizing the influence of her social platforms.
The content of her account is always enthusiastic, not just a simple introduction to her family life, but also the photos she posts at festivals or big shows will grab the attention of most of her fans. Secondly, her important contributions to society are also a big part of what keeps her popularity high.
No. 7. @arianagrande
If you are a pop music fan, I’m sure you’ve heard of Ariana Grande. As an American singer, songwriter, and actress. Grande is an influential figure in the pop music industry, attracting over 376 million fans worldwide.
Her account is a blend of behind-the-scenes footage, previews of her musical endeavors, pet routines, and collaborations with brands, and is the perfect combination of her personal style, music career, and fan interaction.
No. 6. @kyliejenner
Kylie Kristen Jenner has more than 3.94 million fans on Instagram. As the sister of Kim and Khloe, her Instagram account features fashion shoots, personal beauty brand promotions, and family life sharing.
No. 5. @therock
@therock belongs to the American WWE professional wrestler and actor Dwayne Douglas Johnson. Here are over 3.94 million followers who subscribe to his Instagram account.
His Instagram account features fitness, behind-the-scenes footage from movies, family life, and positive inspirational content.
No. 4. @selenagomez
As the most followed woman on Instagram, Selena has over 421 million followers. Selena Gomez’s Instagram account is relatable and life-affirming. Although she comes from a pop idol background, she shares a lot of mental health and charity action posts on her account.
No. 3. @leomessi
Lionel Messi is an Argentine professional soccer player and the most awarded player in the history of professional soccer. His Instagram account has over 505 million followers.
He is known for his exceptional skills and has won numerous honors for his team/club. However, he is very low-key and focuses on charitable causes, which has gained him the love of fans around the globe.
No. 2. @cristiano
Cristian is a Portuguese professional soccer player who is also widely regarded as one of the greatest players of all time. He has played for top clubs such as Manchester United, Real Madrid, and Juventus, and has won the Ballon d’Or several times. As one of the most popular people in the world on social media, he has a huge fan base and commercial value, with over 652 million followers on Instagram.
No. 1. @instagram
The account with the number one Instagram followers is the official Instagram account. Although it is a branded account, it is always active and has a high number of followers daily.
Tips to Improve the Popularity of Your Instagram Account
Do you want to receive as many followers as these accounts? We have some useful tips for you:
Define your account niche: Choose a topic that suits you, such as fashion, fitness, etc., and only post content related to that topic so that your followers are clear about your account niche.
High-quality images: Use the same color palette for your videos and images, and keep them high quality and clear.
Stay active: post and update your account content regularly to increase your account exposure.
Choose popular hashtags: choosing popular hashtags related to the posted content can enhance account exposure.
Interact frequently: This step helps to consolidate followers.
If you haven’t signed up for Instagram yet, try accessing Instagram likes as a visitor first. To sign up for your account, using a VPN can help. LightningX VPN can secure your data using advanced algorithms such as AES-256 and Shadowsocks. It’s also one of the best VPN services that supports not only Instagram but also programs such as Netflix and Facebook.
Related: Easy Ways to View Instagram Without Account
Top 5 Followed Instagram Accounts in Different Fields
The ranking of popular accounts on Instagram varies from field to field, and we’ll list the best of the best in different fields:
Sportsmen
- @cristinao
- @leomessi
- @neymarjr
- @viratkohli
- @kingjames
Not only do these sports stars excel in their competitions, but their content on Instagram is also very engaging. They have attracted the attention of hundreds of millions of fans around the world by their competition results, social activity, and personal charisma.
Commercial Brands
- @nike
- @natgeo
- @realmadrid
- @victoriassecret
Many commercial brands have also built a huge fan base on Instagram. They have become a presence to be reckoned with on social media by engaging users through high-quality images, creative videos, celebrity collaborations, and interactive content.
Celebrity Artistes
- @selenagomez
- @therock
- @kyliejenner
- @khloekardashian
- @taylorswift
Celebrity artist accounts are also one of the most active account types on Instagram. These celebrities promote their work and share their lives through Instagram.
Female
- @selenagomez
- @arianagrande
- @kyliejenner
- @beyonce
- @kimkardashian
Female users shine on Instagram in a variety of areas such as fashion, beauty, and lifestyle, attracting a young following.
Male
- @cristiano
- @leomessi
- @therock
- @justinbieber
- @neymarjr
These male accounts with large fan bases have achieved great things in their fields and are affable behind the scenes.
Final Thoughts
Instagram is a place for celebrities to showcase their global reach. If you want to stand out on Instagram, too, you can start building your fan base now. Start positioning your account now!
