Best Time to Post on TikTok to Maximize Engagement

The TikTok short video platform has over 1 billion users and is increasingly being utilized for content creation and marketing. The interaction between creators and users, views, comments, likes, shares, and other behaviors will directly impact your content’s exposure. Therefore, choosing an appropriate time to post becomes especially important.

This post will explore the best time to post on TikTok. In addition, you can learn how to develop a suitable posting strategy to boost your account’s activity and popularity.

When Is the Best Time to Post on TikTok?

There is no fixed answer for when is the best time to post on TikTok. Factors such as audience, content type, and time zones can all affect your video’s performance. However, with some latest trends and research data, we’ve come up with some general suggestions.

First, you need to understand the target audience’s habits and active hours. For example, young users are usually more active between 8 p.m. and 11 p.m. especially. While others may use TikTok from 12 a.m. to 1 p.m. and 7 p.m. to 9 p.m.

In summary, the time to post on TikTok is centered around 7 a.m. to 9 a.m., 12 a.m. to 1 p.m., 4 p.m. to 6 p.m., and 8 p.m. to 10 p.m.

The Best Time to Post on TikTok – Weekly Analysis

In addition to considering the common peak periods, analyzing the posting effectiveness on different days of the week is equally important. Since people have different rhythms and behaviors on weekdays and weekends, user activity can vary from Monday to Sunday.

Therefore, choosing the right day and time to post on TikTok can help you optimize exposure and interaction results. Here’s an analysis of the best times to post for each day of the week.

• Monday: 6 a.m., 10 a.m., and 10 p.m. Most people use TikTok before starting a new week. In addition, they may have more time to spend on TikTok after work and study in the evening.
• Tuesday: 11 a.m., 4 p.m. and 9 p.m. These times are close to lunchtime and after work, so users can take a break and browse TikTok freely.
• Wednesday: From 9 a.m. to 11 a.m. and 4 p.m.
• Thursday: The engagement is higher at 10 a.m. and 2 p.m. to 6 p.m.
• Friday: The best time to post is 8 a.m., 1 p.m., and 4 p.m.
• Saturday: TikTok’s viewership is relatively low on weekends. However, the best time to post on Saturday is 9 a.m. to 11 a.m. or 7 p.m. to 8 p.m.
• Sunday: Posting on Sunday may only get average engagement compared to the rest of the week. You can post at 8 a.m., 4 p.m., and 6 p.m.

How to Find the Best Time to Post on TikTok?

Aside from following the general best times to post on TikTok, another straightforward method is to research your account’s specific data through Creator tools in TikTok. Then find the best time for you to post. Here is how to do it via TikTok Web.

Step 1: Go to https://www.tiktok.com/login and log into your account.

Step 2: Click your profile picture in the upper right corner and choose Creator tools > View Analytics.

Step 3: In the “Analytics” section, there are four options including Overview, Content, Viewers, and Followers. Tap the Viewers option, then you’ll find the most active times of your audience.

Step 4: Based on this data analysis, you can conclude when to post for more traffic and engagement.

Note: This Analytics feature usually shows data on published content. Therefore, the data associated with your account will only start to display and update after a video has been posted or some interaction (e.g. live streaming) has taken place. Also, the method is also available if you have downloaded and installed the TikTok app.

Why Is the Best Time to Post on TikTok Important?

Optimize Video Posting Frequency

You can better plan your posting frequency based on the best time to post on TikTok. In these times we listed before, choose some high-quality videos instead of having to post content frequently. This makes sure you get maximum attention with each post.

Increase the Chances of Being Recommended

TikTok’s algorithm (For You Page/FYP) tends to recommend videos that get high interactions in a short time. If you post a video during a highly active period, you may access a large number of interactions and views.

Maximize Follower Growth

Each of your videos posted on TikTok may directly impact the overall growth of your account. If you post during the best time when most users are active, it enables your content to spread quickly to a wider audience. Thus, attracting more fans.

The Best Time to Post on TikTok – FAQs

Q: What is the best time to post on TikTok?

A: In general, TikTok users are most active between 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m. However, it also needs to be adapted to your target audience and type of content.

Q: How do I know how long my followers have been active on TikTok?

A: You can check through TikTok’s built-in analytics tool (TikTok Analytics). Just go to your profile and choose Creator Tools > Analytics > Followers. In this section, you can find out when your fans are most active, their age, locations, and more.

Conclusion

We have analyzed the best time to post on TikTok that generally applies. However, you’d be better flexible with the content, target audience, and analytics data to make adjustments. Hope your content on TikTok will get more engagement and likes.