Do you want to post an engaging Instagram post to interact with friends or gain followers? Instagram offers a variety of posting features, including Story, Feed Post, and Reel. In addition to the mobile app, Instagram’s website also supports posting, though with some limitations.
Next, we’ll guide you through how to post on Instagram using both the mobile app and the web.
Limitations of Posting on Instagram
Before posting on Instagram, it’s important to be aware of the limitations of uploading photos and videos:
Posting on Instagram Mobile
Feed Posts:
- Upload up to 20 photos or videos at a time.
- Videos must be no longer than 10 minutes and less than 650 MB. For videos longer than 10 minutes, the file size should be under 3.6 GB.
Stories:
- Upload up to 10 photos or videos at a time.
- Each video must be no longer than 15 seconds.
Reels:
- Videos must be no longer than 90 seconds and less than 4 GB.
- Minimum resolution of 750 pixels.
- Accepted formats: .MP4 and .MOV.
Posting on Instagram Web
When posting on Instagram Web, you can upload up to 20 photos or videos at a time, with videos up to 10 minutes long. Supported formats include MP4 and MOV. Posting Stories and Reels are only available through the Instagram mobile app.
Tip:
If your Instagram account is for business, protecting its security is very important. As for this, you can use a VPN to prevent the account from being hacked. You can choose LightningX VPN. This is the best VPN for Instagram, Discord, Netflix, YouTube, and TikTok. There are 2,000+ server options and 50+ countries. It doesn’t throttle bandwidth and traffic usage.
It supports PCs, Mac computers, Android phones, iPhones, iPads, Linux devices, and TVs. Its interface is very user-friendly. Just tap the Connect button and you can unlock everything in your hand.
How to Post to Feed, Story, and Reel on Instagram Mobile
Posting a post, story, reel, and going live are all hidden behind the plus button on Instagram. Next, we’ll introduce step-by-step instructions on how to use them. The guide can be done on the iPhone, Android, or iPad.
Related: Instagram Music Not Working, Showing, or Playing? [Fixed]
First Tap the Plus Icon to Find the Post, Story, and Reel Editing Page
Tap the + icon at the middle bottom of Instagram. You will be led to your phone’s gallery (photo collection).
At the bottom, you will see POST, STORY, REEL, and LIVE. Tap on the feature you want to use. We will also introduce how to use it in the next steps.

Step 1: Choose Photos or Videos from the Gallery
- Tap the stacked squares icon or long-press a photo or video to select up to 20 items. You can also choose a single photo or video for editing.
- To take a new photo or video, tap the camera icon next to the stacked squares.
- Tap Next in the top right to proceed to edit it.

Step 2: Edit Photos or Videos
- Select a feature to add music, text, filters, another photo, or adjust the image parameters.
- For example, swipe to select a photo or video, tap the music icon in the bottom left, search for a song, and add it to the image or video.
Step 3: Write a Caption and Add Post Details
After writing a caption to share your thoughts with your audience, add these features under your media:
- Tag People: Invite collaborators to share the post on their profile.
- Add Location: Share your location.
- Add Music: Include music to the post.
- Add AI Label: Indicate AI-generated content.
- Audience: Choose who can view your post.
- Also Share on: Share across other linked platforms.
- More Options: Disable comments or hide likes and shares.
Step 4: Tap Share to Post
Tap Share to publish the content on Instagram. If linked platforms are connected, you’ll be asked if you want to share the post there too. Tap Not now to skip, or Share to post across platforms.

Step 5: If You Want to Delete the Post
To delete a post, go to your profile, tap the three dots on the top right of the post, and select Delete. Tap Delete again to confirm.
How to Post on Instagram Story
Switch to STORY mode, and the camera will automatically activate. On the screen, you’ll find several features:
- Create: Add notes, links, shoutouts, or GIFs to your story.
- Boomerang: Record or upload a short video that loops forward and backward.
- Layout: Combine photos and videos in different layouts.
- Hands-Free: Record a 15-second video without holding the button.
After editing, you can adjust text, images, or videos—resize text, change colors, or add music. Tap the right arrow, select your audience and platform, and hit Share to post.

Post from Gallery to Instagram Story
Step 1: Select photos or videos.
- Tap the gallery icon or swipe up to access your photo collection.
- Choose Template to insert photos or videos, or tap Select (or long-press for multiple) to pick up to 10 items.
- Then, tap Next to proceed.

Step 2: Edit your photos or videos.
- Use Layout to combine photos or choose Separate to display them individually.
- Add notes, pictures, filters, or music.
- Tap Next, select your audience and platform, and tap Share to post.
- To delete the story, you can tap your profile picture and then the three dots at the bottom right of the story. Then, choose Delete and confirm by tapping Delete again.

How to Post on Instagram Reels
Posting on Instagram Reels is straightforward. You can use templates for your photos or videos or edit them manually. Follow these steps:
- Tap the stacked squares icon at the top right above the Gallery, or long-press on photos or videos to select multiple items.
- Tap Next at the bottom right.
- To edit a video, tap Edit video at the bottom left. Add text, music, stickers, captions, voiceovers, or filters as needed.
- Tap the arrow in the top right.
- Edit the caption, tags, location, audience, or other details about your Reel.
- Tap Next, then Share to post it to your Reels.
To delete a Reel:
- Open your profile and locate the Reel.
- Tap the three dots at the top right.
- Select Delete, then confirm by tapping Delete again.
How to Post on Instagram from PC
You can’t post on Story on Instagram web. However, you still can post photos and videos through it.
Step 1. Go to Instagram.com from your computer.
Step 2. Click the Create button on the left menu.

Step 3. Click Select from computer and then Show all files. This will open the file on your computer to choose a picture or video.

Step 4. Select a photo or video and tap Next on the top right of the window.
Step 5. Add filters and adjust the parameters of this picture or video.
Step 6. Click Next on the top right.
Step 7. Add details to this post. You can add location and collaborators, and decide who can see your post. In the Advanced settings, you can hide like and view counts, turn off comments, and choose to share to Threads.
Step 8. Click Share on the top right to share the post on Instagram browser.
Step 9. Deleting the post on the Instagram browser is the same as deleting it on the Instagram mobile.
How to Schedule a Post on Instagram
If your account is personal, you need to switch it to a business or professional account to schedule a post. You can also use a specific tool for this.
Switch to the business or professional account
- Go to your profile and tap the three horizontal lines on the top right.
- Scroll down and find Account type and tools.
- Select Switch to professional account.
- Tap Next and follow the on-screen instructions to complete the process.
For Business and professional accounts
Create a post by following the steps mentioned earlier. The steps should be: Tap the plus button > choose photos or videos > edit photos or videos > Add details to this post. In the last step, tap More options on Android or Advanced options on iPhone and then toggle on the switch next to Schedule this post.

How to Repost a Post on Instagram
Instagram doesn’t support a built-in repost feature. You can choose to screenshot it, add it to your story, or share it with your friends. However, if you want to show the post to the public, you should ask for permission from the poster. Some posters don’t allow others to use their posts for business uses.
You can also check our guide to learn more: How to Repost on Instagram (Posts, Reels, and Stories)
In the End
After reading through this post, you might know how to post on Instagram. You can share your daily life, pets, food, or mood with your friends or lovers. At the same time, you should also follow Instagram’s community posting guidelines and avoid posting inappropriate content.